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Sigma works with InterContinental Hotels Group to build their new Global Brand Centre

13 January 2010

Sigma recently won an exciting new project with InterContinental Hotels Group (IHG), to provide user experience consulting, web design and user testing services in support of their new Global Brand Centre.

IHG operate seven brands across nearly 100 countries and are the world's largest hotel group by number of rooms. Their brands include InterContinental, Crowne Plaza and Holiday Inn, amongst others. The Global Brand Centre will offer a central and trusted online resource for brand related information and assets, and will be available to internal and external users via IHG’s corporate intranet, Merlin. The development work will be handled by their internal Global Technology group in Atlanta and Sigma will lead on the user analysis, information architecture, visual design, governance and user acceptance testing. The content management solution will be built using BEA AquaLogic and Alfresco, so this will give us great exposure to the use of these platforms within IHG. This is a really fantastic, high profile project with a business area new to Sigma, so it represents an excellent opportunity.

Leah Raper, eTools Manager for InterContinental Hotels Group commented:

"InterContinental Hotels Group has some exciting initiatives planned when it comes to the use of technology in positioning our global brands. I am delighted that Sigma is helping us with this challenge, given their knowledge of IHG and their web expertise. The user experience will be key to the successful online delivery of our brand identity, brand communications and associated brand assets, so we really look forward to working with the Sigma team on building the new Global Brand Centre."

For further information, contact:

Hilary Stephenson, Managing Director, Sigma Consulting Solutions Ltd
+44 (0)1625 427718, hilary.stephenson@sigma.se

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